Zebra Designs is a full service graphic design agency specialzing in digital and print experiences. Our unique style is second only to our impeccable customer service.
Zebra Designs is a full service graphic design agency specialzing in digital and print experiences. Our unique style is second only to our impeccable customer service.
The goal of any business, small or large is to keep costs low and profits high! No brainer, right? The challenge to many small businesses, however, goes beyond just profits but also where to put the precious financial resources you have. Creative services are often low on the priority list but skimping on the way your company is perceived can actually end up costing more to fix later.
There is a major difference between buying a $25 logo online and having a pro develop one for you as part of your overall brand. Creating a consistent, professional visual identity is essential and will most certainly help elevate your brand above your competitors.
Here are 5 reasons why you should hire a professional graphic designer:
1. Make Your Business Look Professional
It only takes a few seconds for a customer to make up their mind about your. If your branding is off you run the risk of potential customers passing you by. If you don't look good then neither do your customers.
A brand is not only about the graphics or the logo. It's about your company strategy, your mission statement and the visual message it portrays. As a graphic designer we use our experience to communicate this message to your target audience and create a brand your customers can trust.
2. Save Time
As a business owner, you have enough on your plate already. You need to take into account the amount of time it actually takes to come up with a design.
Sometimes the ‘do it your self’ approach isn’t the best course of action. For you to create your own brand designs you would need to learn new software, complicated code languages, conceptualize and design a logo, create brochures and advertising and then one of the most important parts of branding ... your entire digital presence including a website, social media stragegies and possible an app. These tasks can take weeks even for a dedicated professional to tackle. Sometimes delegating tasks is the prudent and most cost effective way to proceed.
3. Save Money
The business of graphic design is a complicated one. And it can be expensive if placed in the wrong hands. Printing costs alone can be exorbitant if you don’t know the best ways to proceed!
A designer worth their salt understands the ins-and-outs of the business allowing you to leverage their knowledge and reach greater success in a cost-saving way. For example a website that only works on your desktop or laptop doesn’t help your customer that only views websites on their phone. Did you know that 74% of all websites are typically viewed on a hand-held device? Surprising, huh?
Fortunately, you don’t need to spend the money to have a website created for each device, you only need a designer who has the expertise to build it for you!
Also, your logo is your calling card to everyone who doesn’t know you. It speaks volumes about your business before you’re even in the room. A professional designer’s job is to interpret the most successful ways to get your business to the top.
4. Gain A Fresh Perspective on Your Business
As a business owner, no-one knows your business better than you. It’s not always easy, however, to explain this in a visual format. You know what you want to say but do you know the best way to get this message across?
This is where a graphic designer comes in. Brainstorming with a designer can help channel your vision and give you a fresh perspective on the business you know so well. Their job is to take all your knowledge and ideas and create marketing materials that will resonate with your specific customers.
5. Get The Results You Want
It's a fact, good design converts. Good looking branding material is nice to have. Good looking branding material that converts is even better.
Hiring a designer will help you achieve those goals. A well-presented brochure will compel your readers to keep turning pages. The same as a well-designed website will guide your users through the buying process. Promotional material that is well-designed and professionally presented will reach more people and convert your leads into more customers.
Creating a professional image is the most important reason to hire a graphic designer. We speak the language of color and imagery and know the nuances of presenting your business in the most professional, unique way.
We’re here to help you to make informed decisions about your marketing strategy. Help you focus on the real reasons behind your strategy and point you in the right direction.
When you’re ready to create a new brand look your company, give Zebra a call at 202-583-9766 or reach out to Jarrin @ jdavis@zebradesigns. We’re ready when you are!
Source: PixelBase Studio.
